ALA is one of the longest established and most respected GAP Insurance brokers in the UK, providing top quality financial products within the motor industry to both the personal and corporate client.

When operating in a competitive online marketplace, customer experience is integral to the success of any business. ALA continually strive to enhance the usability and overall visitor experience delivered through their many online platforms.

Intravenous worked closely with the team at ALA, combining creative expertise with an extensive knowledge of the marketplace to produce a user-friendly infographic demonstrating how GAP Insurance works.

The infographic has since been deployed across various marketing channels including online media platforms used by the likes of Auto Trader, JCB, PistonHeads, and motoring expert and consumer rights champion Honest John.